SPI partnered with Universal Orlando to help bring the colorful, digital worlds of SUPER NINTENDO WORLD™ and Donkey Kong Country™ into the physical realm through a wide range of themed graphic and signage elements. From dynamic queue environments to exterior marquees and retail branding, our team engineered, fabricated, and installed graphics designed to feel as if they leapt straight out of the game screen.

Our scope included interior queue graphics, exterior marquees, and show graphics for several of the land’s headline attractions, including Mario Kart™: Bowser’s Challenge, Yoshi’s Adventure™, and Mine-Cart Madness™ in Donkey Kong Country™. These graphics, ranging from illuminated and non-illuminated elements to custom-themed pieces, were meticulously crafted to replicate the bold lines, vivid color palettes, and playful spirit of the Nintendo universe. Each component was carefully designed and finished to maintain the illusion of digital realism, blending scenic artistry with highly precise fabrication.

In addition to attraction graphics, SPI produced custom exterior signage, operational graphics, and branded elements for themed food, beverage, and retail locations throughout the land. Our work included signage for Toadstool Cafe™, The Bubbly Barrel in Donkey Kong Country™, Yoshi’s Snack Island™, Turbo Boost Treats, and the 1-UP Factory™ retail location. Whether creating the cozy charm of Mount Beanpole’s snack stands or the kinetic energy of a kart-racing queue, SPI’s contributions helped define the identity of each environment with instantly recognizable, immersive visual storytelling.

SERVICES: Design-Build, Project Management, Technical Coordination, Concept Development, Structural Engineering, Shop Drawings, Fabrication, Installation, Scenic Painting, Sculpting, Digital Fabrication Technologies, DMX Controlled Signage