SPI was tasked with bringing to life the cosmic concept of Pizza Moon, a whimsical, theatrical eatery set in Celestial Park. We executed both the interior graphic branding and a dynamic exterior marquee that draws guests in with kinetic playfulness. Featuring internally illuminated letters and a rotating, motor-controlled tongue element, the marquee uses RGBW chasing bulbs integrated into a larger lighting show—shifting hues and patterns to reflect a full “cosmic pizza” vibe as day turns to night.

Evoking the style of a retro-Victorian theater repurposed for the most universal of snacks, this branding package blends humor, history, and interactivity in a distinctly memorable way. Every slice of the experience—from signage to space—is out of this world.

SERVICES: Design-Build, Project Management, Technical Direction, Design Management, Concept Modeling, Mechanical Engineering, Structural Engineering, Shop Drawings, Graphic Design, Show Actuated Element Design-Build, Fabrication, Internally Illuminated LED Signage, Scenic Painting, Internally Illuminated LED Signage