Universal promises guests “a one-of-a-kind, immersive space with industry-first technology, media interplay, and unique storytelling in a retail environment”—and SPI helped deliver exactly that. Located in Terminal C at Orlando International Airport, this flagship Universal Orlando store showcases SPI’s commitment to detail, craft, and collaboration.

SPI provided fabrication for the interior graphics, exterior marquees, immersive wall graphics, and operational signage throughout the store. Working hand-in-hand with designers, engineers, media teams, architects, and contractors, SPI helped translate Universal’s brand vision into a physical space, carefully selecting colors, materials, and finishes that reinforce the storytelling at every turn.

One of the store’s most striking features is its dramatic, two-story LWD (Large-Format Digital) wall. SPI delivered the highly precise, custom-engineered framework for this enormous monitor installation—providing the “blank slate” that allows media designers to create a breathtaking art piece that transcends a single narrative and blends multiple Universal stories into one seamless, immersive experience. This media wall acts as a window into the world of Universal, delivering depth, emotion, and spectacle that raise the bar for retail design across the industry.

Through industry-leading precision, innovative fabrication, and relentless collaboration, SPI helped bring Universal’s promise to life—creating a truly memorable gateway to the adventures that await in Orlando.

SERVICES: Design-Build, Project Management, Technical Coordination, Concept Modeling, Structural Engineering, Shop Drawings, Fabrication, Architectural Metals, Dynamic Electronic Message Signage,Internally Illuminated LED Signage